Many of W.AI's partners had little to no established visual identity when they came on board. No brand guidelines or style references. Sometimes only a website landing page and a twitter. Extracting a visual language from what existed was a challenge. Each visualizer was designed in three states: idle, start, and trigger. These states were mapped to backend events in close collaboration with engineering. Partner pages changed from static layouts to responsive experiences that felt like they belonged to each brand. Built to increase engagement and retention.